Creative direction of over-arching campaigns, special merchandising categories, and brand stories in collaboration with agency partners. Art, photo and copy direction, design management and oversight of executions across multiple channels. (Video to come.)
Evolution of Men’s Wearhouse Suit Drive, an annual suit donation drive intended to help disadvantaged jobseekers get back on their feet. Campaign featured Queer Eye’s, Tan France.
Landing pages, signage and print advertising developed for Vera Wang Black tuxedos in conjunction with Vera Wang and agency partners .
Sampling of digital executions from the Wed Your Way campaign developed in support of the brand’s wedding attire business in conjunction with agency partners. Assets included landing pages, emails, social media, signage and print collateral.
Sampling of digital assets from the Prom As You Are campaign developed to support of the prom rental business in conjunction with agency partners. Assets included landing pages, emails, signage and print collateral.
Branding campaign developed in conjunction with agency partners based on the concept of men who look good while doing good. Assets crossed multiple channels including broadcast, social media, e-commerce, CRM, email, and in-store signage.
Holiday campaign based on making a direct emotional connection to specific gifts and seasonal attire, developed in conjunction with agency partners. Assets included broadcast, social media, e-commerce, CRM, email, and in-store signage.