Art direction, photo concepting, and design management for 360 digital marketing including: desktop, mobile, email, CRM, affiliate and display banners, and social media.
Integrated digital marketing created to reflect the season and complement the November homepage theme.
Desktop, mobile, channel and CRM assets created to align with “paper” creative theme for Black Friday. Sale performed 30% above plan.
Cyber Week global sale assets and CRM designed to complement the December homepage. Sale performed 45% above plan.
Assets created to complement the December homepage theme and follow the season's larger Black Friday and Cyber Week sales.
Celebratory New Year's Sale created to transition December's theme to January. Sale was animated and delivered results above plan.
Sitewide sale with assets designed to partner with the elegant cut-paper flower theme for July and August.
Branded sale designed to work with the June homepage and promote the largest sale of the year. Sale performed above plan.