Creative direction, copy collaboration, design management, and photo art direction of elevated monthly homepages for desktop and mobile.
Concept based on the use of paper and the Art of Love. For October this was reflected with rich jewel tones, metallics, and a cascade of artfully-executed paper leaves.
Overarching concept based on the Art of Love. For November, soft blush tones and paper quilling were used as a romantic motif to highlight a new collection of Save the Dates.
Overarching concept based on the Art of Love. December reflected the joy of the holiday season with celebratory paper fans and an unexpected palette of blues and silver.
Overarching concept based on the Art of Love. Calligraphy and the freshness of white, black and gold were used to visually express the January theme of Write Your Love Story.
Overarching concept based on the Art of Love. April was all about romance, featuring tulle and rose gold metallics to highlight the season's newest collection of wedding invitations.
Overarching concept based on the Art of Love. June's homepage reflected summer with a rich, unexpected palette and tropical theme. Metallic gold was used to highlight personalized foil on wedding invitations.